In October 2014, the number of domestic mobile phone market in the sale of models reached 838, an increase of nearly 30 last month, the number of participating companies increased by 2. From a new point of view, Lenovo, Huawei, Jin, ZTE new attracted the attention of many users, especially the associative Sisley (S90) and ZTE V5 max (N958St/ double 4G), but overall, new products have not yet the product list caused by impact, the products list ranking remained stable.
Report key points
- pay attention to the brand pattern: Huawei champion, compared to Lenovo, Meizu two strong conflicting, and in September, Lenovo, vivo, Shenzhou rise, Meizu, cool, Jin drop.
- product focus: Lenovo X2 VIBE (X2-TO/ mobile 4G) won the 2014 new machine occupy the absolute mainstream position in the list.
- product features: 1000-2000 yuan price segment model has become the focus of the user, the number of thousands of the following models, but the most popular 1000-2000 yuan models.
- product features: 4.6-5.0 inch models concerned about 2.1%, the number of models 4.6-5.0 inch screen, eight core models of attention continues to rise by 3.7%, the quad core models over 500 models, eight nuclear models less than one hundred.
- product features: 10 million and more pixel models focus on the rise of 1.8%, more than 10 million and more pixel models.
- mainstream brand analysis: Huawei is firm in have litre, four other brand attention proportion stalemate, Huawei, Lenovo, Coolpad in the number of products sold ultra hundred models. Meizu is one of the models most of the market competitiveness, Huawei, matched vivo.
One, brand attention pattern
Huawei Duzhanaotou, Lenovo, Meizu two fight
October domestic mobile phone market, Huawei to 27.0% of concern about the proportion of the champion, Lenovo, Meizu respectively to the concerns the proportion of 12.3% and 12.0% of Ju in second and third places, competition situation is very tense. Vivo leader in the second camp, cool, OPPO, ZTE followed. Other brands are concerned about the proportion of the following 5%. Overall, the domestic mobile phone brand focused on the pattern, the top ten brands have gained over nine into the user's attention.