The third quarter of 2014, flat-panel TV market in China the regional structure is basically stable, headed by Hisense domestic brands still dominated the market close to 60% of the degree of consumer concern, and the brand rankings change frequently, Samsung again at the summit on top of the table, at the same time, LG among attention before the top three, ranked third place.

In the type of product, the intelligent and 4K TV attention continues to grow, and 3D TV in both the impact of the decline has been significantly, attention continues to decline. In the product parameters, OLED TV's attention has increased, but still with the LED TV gap is clear, the average market size continues to move toward the big screen.

Report key points:

- the pattern of the brand: Samsung won the brand focus on the list, LG among the top three.

- product concerns: Samsung UA55HU9800 UHD curved surface most concerned.

- Smart TV structure: Q3 smart TV's concerns continue to rise.

- 4K TV structure: Q3 ultra high definition TV is a geometric progression growth.

- 3D TV structure: the proportion of the attention of 3D TV gradually decline.

- type: LED backlight type occupies the dominant position in the market.

- screen size structure: Q3 screen size is a month growth rate of 1.73%.

- LCD panel structure: A+ level screen and IPS hard screen compared to the consumer concern.

- price segment structure: 3000 yuan the following television attention rose 3.1%.

- mainstream Vendor Analysis: Samsung and LG were rising, Hisense fell.

A market overview

The three quarter, up 1.8% compared to the same period, the new normal television coming

Data show that the third quarter of 2014, China flat-panel TV retail volume of a slight increase of 1.8%, amounting to 1103 million units; sales fell 11.7%, 34.8 billion yuan; foreign brand price fell significantly, driven by its share rising. In the third quarter of foreign retail sales accounted for the ratio of 75:25.

With the exit of the national stimulus policies and the structural transformation of macroeconomic, China's flat-panel TV industry has ushered in the new normal after rapid development". Specific performance is: 1, the slowdown, the competition to the stock market; 2, channel business changes, electricity suppliers will become the main channel; 3, the sales pace from the three major festivals into a dozen nodes; 4, new normal under new players, new play an endless stream.

- the flat-panel TV market continues to develop in the direction of intelligent large screen

According to ZDC data show that in 2014 7-9 months, the actual size of China's flat-panel TV is growing, the average size of September reached 45.02 inches, compared with July increased by 1.51 inches, the monthly average growth rate of 1.73%. And the development trend of smart TV big screen, to provide a better visual experience for the severe game, as the level of smart TV technology, the game will gradually become more and more TV screen PC. At present, the mainstream of the TV side of the game hall is now more than 11, in 2014 compared with the 2013 game class applications increased by nearly 1 times, the future of the domestic TV market has huge potential, in 2017 the size of 300 or more than.

Two, brand attention pattern

- the local brand of local brands is close to six.

In the third quarter of 2014, China's flat-panel TV market, the regional brand's market focus is basically stable, specific point of view, the local brand of attention this month is approaching six, reaching 58.9%. While the Korean brand of attention remained at around 1/4, 25.9%; Japanese brand is the focus of the 15.2% in the row in the third place.