October 2014 desktop computer market, the number of products sold in the sale of 860 models, a decrease of 27 models, the new product update rate slowed down. Brand focus on the list, although the association occupy half of the share of attention, but fell by 6.4% last month, a larger decline. Parameters, the generation of this month, the fourth generation of processing products accounted for 45.2%, compared with the pen market gap is relatively large, the lack of penetration.

Report key points

- brand focus on the pattern: the top fourth of the Shenzhou brand concerns.

- product focus: Lenovo's six products listed in the top ten of the list.

- price structure: 3000-4999 yuan price segment user attention is the most concentrated.

CPU series: Intel i5 4 series products favored by the users.

- graphics card structure: the use of independent graphics products occupy the market mainstream.

- brand analysis: Lenovo and ASUS brand attention to a large degree of volatility.

One, brand attention pattern

- Lenovo brand focus is relatively concentrated

October desktop computer market, Lenovo brand focus is relatively concentrated, the share reached 50.7%. ASUS and DELL in the second step, the two manufacturers of user attention degrees were 11.3% and 9.4%. Shenzhou and HP fourth, five, the brand is more close to the degree of attention, accounting for 6.9% and 6.8%, the share of other brands is relatively low, are less than 5%.

- the top fourth of the Shenzhou brand is concerned.

This month on top of the list of brands listed companies remain consistent, but a slight change in the rankings, the Shenzhou surpassed HP rose to fourth place, the top three are still being Lenovo, ASUS and DELL occupy and more obvious advantages. Concerned about the changes in the proportion, this month Lenovo brand attention degree relatively on the month slid 6.4%, ASUS, Dell and other four brands remained stable, while small brands won a share of attention.