October 2014, Chinese car air purifier market attention index to go high, rose 17.5%, more and more manufacturers today, consumers began to divert attention up. From the point of view of this month, pay attention to the brand, top brand a total control of the market for more than 80% of the degree of consumer concern, Philips continues to lead the market, at the same time, airpal ranks among the top three this month, ranked third place.

Report key points

- brand attention pattern: PHILPS leader in car air net market, airpal ranks among the top three.

- product focus model: PHILPS mobile air purifier this month is the most concerned.

- focus on the trend of the index: October car air purifier market concern index rose 17.5%.

- price segment structure: more than half of the market's consumer focus on a thousand dollars or less.

One, brand attention pattern

- PHILPS leader in car air net market, airpal ranks among the top three

October 2014, Chinese car air purifier market, market degree of consumer concern is more concentrated, pay attention to brand polarization discrimination is still serious, top brand is dominated market 80.5% of consumers are concerned, the specific point of view, this month Philips to 60.9% of concern about the proportion of the cicada joint attention championship standings, viction occupy attention table runner position unchanged, concerned about the ratio was 14.0%. It is worth noting that this month, airpal attention among the top 3, ranked third, concerns accounted for 5.6%.

In addition to the top three brands, the rest of the brand's focus is less than 3%, and the difference is not big, the brand ranking changes frequently. This month in the strong growth of the airpal, aodeao, air oasis, our Wickham, Keling Pu and ray Xinke Lin attention ranking appeared different degree of decline.