October 2014 domestic Tablet PC market, the number of products in the sale of 382 models, a decrease of 51 models, the market fell slightly. Brand focus list. Lenovo and Taiwan two strong conflicting pattern has been formed, two cumulative occupy 43.7% of the users concerned about the share, far higher than those of other manufacturers. Parameters, the focus of user attention is gradually shifted to the 32GB product, which leads to the proportion of 16GB products is down 3.7%.

Report key points

- brand focus: Colorfly shares a sharp rise in share.

- product focus: the average screen size of the list is close to 9.

- price structure: the focus of attention continues to shift to the 1000-1999 yuan price segment.

- Product memory: 32GB storage capacity products are subject to consumer concern.

- screen size: 8-9 inch product user's attention is the most concentrated.

- brand analysis: TELECT and Colorfly are committed to 2000 yuan of the following products.

One, brand attention pattern

- strong competition between Lenovo and TELECT

October domestic Tablet PC market, Lenovo and TELECT's leading local brands, both of which were 22.9% and 20.8% of the shares, the more intense competition in the crown. Colorfly to 15.4% of the users concerned about the degree of the runner up, the cube, the Taoism and the blue devils in the third step, three brand share concentration between 5.5% - 6.5%, a stalemate. Other brands accounted for the proportion of relatively low, both in 5%.